About Jockey

Today, Jockey manufactures and sells underwear, sleepwear and loungewear for the whole family. Its apparel keeps up with modern trends and changing consumer needs while maintaining the outstanding comfort that Jockey is known for. Jockey uses high-quality materials like soft Supima cotton in crafting intimates, ranging from t-shirts and boxers to robes, pyjamas, and socks.

As a distributor and retailer, Jockey reaches customers worldwide through wholesale and direct channels. This includes major retailers, its global online store, and over 1,000 Jockey retail outlets across North America. After nearly 150 years, Jockey remains an innovative force and trusted name in intimate apparel and sleepwear for men, women and children.

More About Jockey

Jockey entered the Indian innerwear market in 1994 as one of the early movers in the segment. It has steadily grown its presence and is now one of the leading innerwear brands in India. Jockey has over 800 exclusive brand outlets across around 350 towns and cities in India. Its innerwear products like briefs, trunks, vests and T-shirts target men, while women's product lines include panties, bras and shapewear.

Jockey focuses heavily on using high-tech innovation in fabric and design for the Indian climate and culture. Examples include:

• The Coolmax® anti-bacterial heather bands for men's vests.
• RapidryTM technology for quick-drying men's/women's underwear.
• 8-way stretchable bras for women.

Global designs are also localized through exclusive Indian prints and patterns for events like Diwali.

The company invests heavily in Indian celebrity brand ambassadors like Bollywood actors to connect with customers. Besides metro cities, Jockey is increasing its presence in Tier 2 and 3 cities in India, where rising incomes are boosting innerwear demand. Jockey India aims to drive further growth in this high-potential innerwear market through localized products, brand-building, and expanding availability.